I led the development of the Start Track, a comprehensive educational program for Amazon Small Business Academy, consisting of 10 modules, with 3-4 lessons in each module. This track is designed to guide aspiring entrepreneurs through the key steps of starting a business, from idea validation to business planning and market analysis.
Curriculum Design: Worked closely with stakeholders and subject matter experts to translate business needs into a structured, easy-to-follow curriculum that focuses on the early stages of starting a business.
Content Development: Created engaging and practical learning materials using adult learning principles. The content includes online modules, webinars, and blended learning approaches to support entrepreneurs at different levels.
Learning Strategy: Focused on making sure the learning content was practical and aligned with the needs of new business owners, with an emphasis on real-world applications.
Project Management: Managed the development process by using project management tools and agile techniques to keep everything on track and ensure the program adapted to changes.
Learning Tools: Developed hands-on exercises, job aids, and assessments to enhance learning, along with multimedia and social learning strategies to make the content more engaging.
Process Improvement: Continuously refined and improved the content to ensure it stays relevant and impactful for entrepreneurs in the future.
The Start Track equips new business owners with essential knowledge and skills, helping them confidently navigate the startup process and set their ventures up for success.
Goal: Ensure that at least 1000 participants have successfully enrolled in the course within 6 months of launch.
Result: 3000+ course enrollments within 6 months.